The Challenge
Providence relied on heavy outbound to hit targets, burning 20+ hours a week on manual prospecting with low response rates. They had decent traffic, but almost none of it converted into sales conversations. Pages educated—but didn’t move buyers toward a decision.
The Insight
Their search presence was focused on industry news & educational blogs, not buyers evaluating solutions.
They weren’t discoverable at the moment when property management leaders were actively looking for help.
The strategy
We pivoted from broad, informational content to BOFU intent. That meant comparison pages, ROI/“cost of inaction” angles, problem-led landing pages, and proof-rich case content. We reframed their narrative around when/why an external partner reduces risk, time, and overhead for property teams.
We shifted their SEO focus from informational content to high-intent bottom-of-funnel pages:
- Comparison pages
- ROI calculators
- Problem-aware landing pages
- Case-backed credibility content
We also rebuilt their narrative — clarifying why and when hiring an external management partner reduces cost and stress.
The Outcome
Bookable inbound leads began replacing manual prospecting. Their team now spends time closing, not chasing.
- 50% reduction in hours spent on outbound.
- 3x increase in demo-ready inbound conversations.
- Deals progressed faster because leads came in problem-aware.
