YAP Global

YAP Global is an international public relations and communications firm working with meaningful companies in the cryptocurrency, DeFi, and Web3 sectors. Through impactful storytelling, they help build strong brands and bridge quality journalism with emerging technologies. With a global team of experienced communicators, YAP Global supports the media in making Web3 understandable and helps clients…

14,437 Webpage views in 3 months

Project Challenges:

The website had no technical SEO optimization done previously.

There was low high-intent user traffic, which was reducing Marketing Qualified Leads (MQLs).

There was no keyword ranking in any of the target countries.

The project faced issues with Google My Business verification and setup.

Campaign Results:

14,437

Page views

1,400

Average Clicks

14,437

Webpage views in 3 months

1,400

Page clicks in 3 months

37.5%

Increase in new search traffic

1st Page

For 7 brand keywords in 3 countries

🧯Challenges They Faced Alone

When Delon reached out to us in Dec 2023, the YAP Global website received 2,400 users over the previous 3 months from their blog posts. Yet, they did not rank first for any keywords and most of the forms weren’t filled up by Marketing Qualified Leads. On further inspection, the technical SEO aspect of the website was subpar and needed urgent solving.

- Technical SEO Not Setup

- Google My Business Not Verified

- Low Website Traffic

- Low Intent Leads

- No Keyword Ranking

- No Existing Funnel

🏅Victories We Had Together

♞ The Strategy We Implemented

As soon as we onboarded YAP Global, we got to work on three aspects for the initial three months-

Technical SEO:

Web Master Tool Setup
Crawl Adjustment
Removing old/duplicate pages
Website Architecture & URL
Fixing Canonical, 404, or Broken Link Errors

On-Page SEO:

Mapped 50 keywords to be optimized
Meta Tag & Description Optimization
Alt Tag (Image) Optimization
Google My Business Setup
Mobile Friendliness Diagnosis

Off-Page SEO:

Search Engine Citations & Submissions
Profile Creations
Local Directory Listings & Submissions
Social Bookmarking Activity
Validate website W3C HTML & CSS.

🛎️ Services We Offered

- Website Audit

- Competitor Analysis

- Search Behavior Analysis

- Keyword Mapping

- Technical SEO

- On-Page & Off-Page SEO

- Listing Management

- Local & Global Search Management

- Analytics Monitoring

- Monthly Reporting

Before Working With Us

After Working With Us

Report Summary

After the initial 3 months, we have had significant improvements in our search results, setting a new monthly record in traffic, search position, and clicks. Organic traffic has replaced Direct Search as the main traction source on the web driving a 37.5% increase in organic traffic out of which 3.2k visits were from new users.

💡 3,300 Total Users 14,000 Page Views between 18th Dec 2023 and 18th March 2024 Search is now the top traction channel 37.5% Increase in Traffic since 14th September 2023 to 14th Dec 2023 3,200 New Users 1,390 Total Clicks to Website between 18th Dec 2023 and 18th March 2024 30% Increase in Total Conversions like clicking links on the website, filling forms, etc.

Previous Challenges

No technical SEO was in place
Most search traffic was low intent
No keyword ranking in any of the target countries.
Google My Business turned out to be troublesome due to various issues. It took us 10 weeks whereas usually it takes 4-6 weeks.

Keyword Position

Once we implemented Technical SEO strategies that included

Adding Rich Snippets
Crawl Adjustment
Onsite Element Generation
Submitting HTML & XML Sitemaps
Fixing Internal Linking Structure
Website Architecture & URL
Fixing Canonical, 404, or Broken Link Errors

Most brand-related keywords that previously didn’t show up in the search started ranking on the first page within the first Jan 2024.

Other Keywords like Crypto PR, Crypto PR agency, Global PR Agency, and Marketing Crypto all show positive trends month on month with drastic jumps in position. We project that in another 3 months, we will be ranking on the first page of Google for a few of these keywords as well.